THE BOKATI STRATEGY

THE ANCHOR TRAILER

The anchor trailer is meant to introduce audiences into your sonic world. These videos function in the same way a movie trailer would; by giving your audience just enough to peak their interest. This ignites excitement and smoothens the friction that comes from switching from one application to the other. The final goal isn’t to have a high amount of trailer views. The final goal is to increase song streams and spark audience engagement.

Music videos for emerging artists are becoming less effective by the day. The chances of consumers watching a 2-3 minute music video from an artist they’ve never heard of are exceptionally low. The overall objective with this strategy is to maximize engagment while demanding the least amount of the audience’s time.

TEASER VIDEOS

The main goal of the teaser videos are similar to the anchor trailer with one main difference. The teaser videos can highlight parts of the song that the artist may have not otherwise heard.